A recent WHICH? survey has confirmed that homeowners prefer to work with independent, local companies, rather than major, national firms
The article, published in November’s Which? magazine opens: “The U.K.’s major double-glazing firms have been thoroughly trounced by independent brands in our latest survey….Customers rated the independents in our survey as excellent, giving them five stars for the majority of sales and installation factors, such as quality of products, staff knowledge and the quality of the installation. By contract, none of the major brands achieved five stars on any measure.”
The major players in the double glazing industry have no showrooms either. There is no way, sales professionals, can carry into customers homes, the full range of window and door suites, to demonstrate to clients. Potential customers want to come and see for themselves the full range of products available, they want to touch them, feel them, open and close the doors, work the mechanisms, stand on the low thresholds – not imagine these or read from a brochure. And what credibility does a company have if it has no showroom – just an annoying freephone number to a large call centre ! When someone pops into the Elmhurst showroom at Whitkirk, off the Colton roundabout, they are greeted professionally by a team of friendly folk that want to genuinely help them. Small is definitely beautiful when it comes to double glazing!