Richard also appeared on GB News, showcasing the great work of Elmhurst in the media.
Ever wondered what goes into creating a TV ad? It’s not just lights, camera, and action—it’s a whole lot more! Elmhurst Windows is thrilled to give you an exclusive peek behind the curtain as we bring our latest campaign to life.
🎬 Day 1: Concept and Planning
Every great ad starts with a brilliant idea. For us, it’s all about showcasing the quality, craftsmanship, and care that go into every window and door we create. Working with a talented production team, we developed a concept that highlights the comfort and security of homes transformed by Elmhurst Windows.
🏡 The Set: A Real Elmhurst Home
Forget artificial sets—our ad is filmed in a real home, enhanced by Elmhurst’s products. This allowed us to capture the natural beauty of our installations in a genuine environment. The challenge? Perfecting the angles to showcase our windows’ flawless designs while embracing the cozy, lived-in feel of the house.
💡 Behind the Lens: Creative Direction
Our director focused on the little details that matter—how natural light pours through our windows, how smoothly our doors open, and the joy of families enjoying their space. It’s not just about selling windows; it’s about telling a story of trust, innovation, and decades of expertise.
📹 Meet the Stars
Yes, our windows and doors are the stars, but we also brought in a fantastic cast of homeowners to bring the ad to life. With a mix of laughter, warmth, and real-life scenarios, they showed how Elmhurst is at the heart of every happy home.
🎥 The Magic of Post-Production
Once filming wrapped, the footage moved to the editing suite, where our team of professionals worked on refining every frame. From color grading to adding the perfect soundtrack, this is where the ad truly comes alive.
Stay tuned as we count down to the big premiere of our TV ad! Whether you’re an Elmhurst customer or just curious about the process, we’re so excited to share the final product with you.
Follow us on social media for more behind-the-scenes updates and sneak peeks!
